3. Breakfast will break into sub-dayparts
During a workshop, “the breakfast queen,” Ina Pinkney spoke about dividing all-day breakfast service into three segments:
Prebreakfast: Targets those on their way to the gym or work, who may stop in for a power smoothie, yogurt parfait or oatmeal in a cup. The key is it has to be mess-free.
Delayed breakfast: Customers who have a prebreakfast may opt for a more indulgent meal midmorning—especially one that’s more adventurous, such as globally-inspired shakshuka or cilbir (Turkish poached eggs in yogurt)
Breakfast for dinner: Comforting options such as pancakes and breakfast flatbreads served at dinner or late night.