3. Breathe innovation—a la Taco Bell
A brand that magically balances both mainstream domination and cult adoration, Taco Bell remains at the forefront of the restaurant industry through its thirst for innovation. Its mobile app offers an experience guests can only get by using their smartphones, including features like preorder, prepay and complete customization.
The big idea from Taco Bell is to always be reinventing—and, in doing so, looking for ways to localize the guest experience. One of the latest moves from the brand includes four restaurant designs geared toward different markets. The “Modern Explorer” format may be found in rural or suburban settings, while “California Sol” highlights outdoor seating for warm locales.