Union South, University of Wisconsin, Madison

By creating distinctive concepts, the UW Union South has become a campus destination.

Korz says these touches are part of the plan to make the concept more than just the average Asian option. Another special touch is the concept’s large condiment counter. Korz says it has been very popular because everyone can find their own favorite things at the counter to make dishes suit their taste.

“We felt that we couldn’t go for the absolute, most-authentic route in any of these operations,” Korz says. “What we wanted to do was really take authentic cues but have a little but of fun with the concepts.” 

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