Union South, University of Wisconsin, Madison

By creating distinctive concepts, the UW Union South has become a campus destination.

The menu focuses on sandwiches and appetizers. The menu features items such as the Arboretum (a veggie burger with pepper jack cheese and guacamole served on a Kaiser roll), a chili dog and garlic fries. But the location is most known for its fresh handmade burgers.

“We found out after the first year that out of 69,000 sandwiches that we had sold, 42,000 were burgers so we were like, ‘OK I guess we’re a burger joint.’” Korz says. “That shows what I call the brand evolution, where we were like ‘this is what we think we are, this is what the customer is telling us we are, so now how do we take that concept and go even further? The cost of the meal went up about $1 but the satisfaction rates went way up. We decided not to worry about what the customer was going to say about if it was too expensive, etc. We decided to go for great and it has paid off.”

Pages

More From FoodService Director

Managing Your Business
pizza toppings

When the FoodService Director editors first started tossing around the idea of an “influencers” issue, our minds immediately turned to, well, foodservice directors. After all, so much of the learning in this industry is a peer-to-peer experience, and it’s your influence that inspires the content in every single issue of this magazine.

Then we imagined the massive infighting that would occur if we tried to whittle ourselves down to a list of just 20 influential operators and thought better of it. There’s already enough arguing for us to do about which pizza toppings are best (...

Ideas and Innovation
bolognese sauce

We’re trying to bring scratch cooking to all the elementary schools, but we’re taking it dish by dish. Right now, we satellite a lot of the dishes out. This month we made a Bolognese from scratch, and went to each of the schools to talk to them about the process and see if they could implement it. It helps us find out the hurdles and what they are going to need to make it work.

Ideas and Innovation
unsung heroes graphic

Febin Bellamy, a senior at Georgetown University, is the founder of Unsung Heroes, a nonprofit that features service workers on college campuses in man-on-the-street-style Facebook interviews. This year, Bellamy is working with a dozen schools to launch their own chapters of the storytelling platform. Here’s what he’s learned about staff shoutouts.

Q: Why did you decide to start Unsung Heroes?

A: One day I started a conversation with a custodial worker in the business school that I would see all the time. I learned that we had a lot of similarities; for instance, we both wanted to...

Ideas and Innovation
chicken and waffles

Our elementary menu is currently riding the breakfast-anytime advertising trend by offering Breakfast for Lunch every Tuesday. It ranks as our highest participation, and it was a great way for us to introduce chicken and waffles inspired by an IHOP dish.

FSD Resources