SODO Kitchen, Starbucks Headquarters, Seattle

Social responsibility and high-end fare meet at Starbucks café.

Starbucks doesn't just want to wake up the world with caffeine. The company also has made a commitment to promote its socially responsible practices, a commitment that the foodservice management company Bon Appétit shares. These same ideas  informed the design and menu at SODO Kitchen, Starbucks new corporate café at its headquarters in Seattle. Rick Stromire, general manager for Bon Appétit at the account, walked FSD through the company's new digs in Seattle.

Snapshots, Starbucks, SODO Kitchen

The café is open for breakfast and lunch and serves about 115 to 150 for breakfast and 750 to 900 people during lunch. Stromire says the team uses Starbucks internal portal, as well as Facebook and Twitter to promote the café to both employees and the general public.

Pages

More From FoodService Director

Ideas and Innovation
chicken and waffles

Our elementary menu is currently riding the breakfast-anytime advertising trend by offering Breakfast for Lunch every Tuesday. It ranks as our highest participation, and it was a great way for us to introduce chicken and waffles inspired by an IHOP dish.

Ideas and Innovation
dress code geeks

Team uniforms are a way we encourage fun. I tell the mangers that every person on your team needs to look like a member of your team, but they can decide together what they want to wear. When the students see a cafeteria person that is matching and having fun with their outfits, they relate to those people better. We don’t want them to look stiff and stuffy.

Menu Development
meatloaf slices plate

“This is the best meatloaf I’ve ever had,” a diner at Alcatel-Lucent telecommunications in Naperville, Ill., once told chef Iraj Fernando. The dish was rooted in a tried-and-true source—the “Betty Crocker Cookbook.”

“I just seasoned the breadcrumbs differently, used fresh parsley and beat the eggs to make them frothier,” says Fernando, executive chef and manager for Southern Foodservice Management.

Consumer interest is up for classic and comforting meat dishes like meatballs (16%), beef pot pie (26%) and meatloaf (12%) for dinner now compared to two years ago, shows...

Ideas and Innovation
oxford school district cafeteria

We have spent considerable money making cafeterias cool again. New paint jobs, crazy color patterns, custom graphics and changes in lighting schemes have made some of our cafes popular gathering places. We’ve also experimented with videos, cable TV programs and music. We involved a number of student groups and student input in improving the atmosphere, especially in our high school and middle school cafeterias.

FSD Resources