Another chain is trying to broaden its reach and capitalize on a prime segment for growth by launching an entirely new fast-casual concept.
But unlike previous attempts by Taco Bell and KFC, this time the pitch comes from one of the full-service guys. Family-dining chain Cracker Barrel opened Holler & Dash, its 60-seat limited-service breakfast and lunch spot, in March. Breaking from its down-home, blue plate-special mold, Chief Operating Officer Mike Chissler says Holler & Dash has added what it calls “a few new wrinkles.”
Location: Homewood, Ala., a suburb of Birmingham
Number of biscuit sandwiches on the menu: 11
Check average: $10-$12