A recent packaging facelift targets consumers seeking clean labels and following lifestyle diets—99% of the meals are gluten-free, with plenty of vegan and paleo options. Color-coded graphic labeling clearly states ingredients, nutritional data and dietary information on choices such as chicken sausage breakfast tacos, shrimp and chorizo paella and vegetable lasagna. “Customers often come in and buy multiple meals for the week—taking sales from other restaurants,” says Kirchhoff. With a price point of between $8 and $12 for on-the-go meals for one, Snap Kitchen appeals to millennial customers—especially those without kids. “Our biggest age bracket is 30 to 35, but we do well above and below,” he says.