Revenue & Promotions

Latest Articles

We started “Tuesday Tryouts” in all three of our residential dining facilities. On selected Tuesdays, we work with our prime vendor and its brokers to test new items and ideas in...

To build support and awareness of our Breakfast in the Classroom (BIC) program, we partnered with Acson America, a Hispanic community activist organization, to host breakfast meetings with principals...

We hold a “power hour” in our cafeteria in the afternoon, where we offer coffee for 35 cents. 

We started producing our own lip balm from the beeswax that we harvest on campus (we recently installed two beehives). We sell the lip balm in our gift shop.

We recently collaborated with several people in Carilion Clinic and Roanoke Public School System to develop a Food is Art Gallery. The gallery is located just outside our Mountain View Café...

Last spring we planted a small garden with tomatoes, squash, green and red peppers and herbs. As the vegetables were harvested, we placed them on the menu, like “Kirkwood-grown Squash...

When we plan a special event, we also add the event to the calendar that’s on the university’s website. We’ve found that local media check that calendar and we&rsquo...

We do pop-up restaurants once a month for the 400 residents of our community. We close off one section of our formal dining room for the event. 

We’ve put on an all-day event called PigStock, which features pork and bacon dishes, live music and prizes. 

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