Revenue & Promotions

Latest Articles

To encourage students to become a fan of UMass Dining on Facebook we gave away free T-shirts to students who became fans. They had to sign up in front of us though. We set up three laptops and we...

We let our students who have a campus meal plan eat for free every Friday night. Essentially, students could get up to 15 extra meals per semester. It’s a great value proposition without...

Pay close attention to marketing everywhere. It can be as easy as adding descriptions such as adding the phrase “Angus” to our burgers, to make them stand out. Simple things like...

We held an “Epic Battle of Tastes.” We invited eight chefs from four universities to showcase their students’ regional favorites. We had everything from vegetarian...

Pages