Revenue & Promotions

With all the vampire shows and movies around, we decided to make our Halloween event a Welcome to the Coven event. Everyone was dressed as vampires. We had True Blood in labeled bottles. For the food...
We do a dinner theater, which is a collaboration between the high school drama department, the food class and myself. They pick a theme and perform short plays that they wrote. The food class helps...
Each year one school invites parents to lunch. The first year I noticed that our meals dropped significantly on these days as parents brought in outside food. I asked the principal if we could turn...
When demand at our Crossroads dining began lagging behind other locations we decided to revamp the menu with campus celebrity items. Examples include a classic cheeseburger, renamed each year for the...
We started a brunch for lunch day this year to change things up a little for our students. At least once a month we serve breakfast foods for lunch. We’ve done omelets; sausage, egg and...
We started a Cooperative Cart Program where school organizations can check out a mobile food cart to sell healthy foods during meals. The carts have either hot or cold storage, and the organizations...
We've created a fun resident activity called "Cooking with Keven." Each month a dish is made during activity time. The dish is made from start to finish with a history and...
We are hosting a Fall Festival Farmers’ Market where we feature two recipes in a bag: apple crisp and butternut squash soup. Each bag includes the recipe, dry ingredients and all non-...
To encourage students to become a fan of UMass Dining on Facebook we gave away free T-shirts to students who became fans. They had to sign up in front of us though. We set up three laptops and we...
We let our students who have a campus meal plan eat for free every Friday night. Essentially, students could get up to 15 extra meals per semester. It’s a great value proposition without...

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