social media

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Streaming video keeps the chatter going. To capture customers’ attention for a longer period of time, restaurant brands are trying some outside-the-box ideas with Facebook’s live video tool.
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The nonprofit features service workers on college campuses in man-on-the-street-style Facebook interviews.
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Last year, Joe Alonzo started a Pinterest account—not for marketing, but for my team, so that they can look to the recipes for inspiration and try something new.
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With more avenues to cover than ever and fewer resources to go around, operators offer their tips on making marketing work from start to finish.
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I run the Facebook account, and our director runs our Twitter, and between the two of us we take advantage of as many different photo sources as possible.
In the last 5 years, twice as many foodservice directors running on-campus c-stores have turned to social media to reach their customers, and it might actually be working.
Healthy-snack mandates, yucky food photos and Chipotle-like health scares are among the things keeping noncommercial operators up at night.
From unconventional spins on vegetables to new ways to deliver customization, these are the ideas we will long remember from this year's culinary conference...
50 great ideas
Not only are these ideas imaginative and inspiring, they work hard to improve business and drive trends. They are easy to steal for noncommercial as well.
These restaurant chains’ wins can be other foodservice operators’ gains. Here are some of the best practices used by the standouts to engage their audiences.

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