Continue to Site >>>

marketing

Operations

How to keep customers on-site for coffee

 By Lisa Arnett on Oct. 17, 2016

How do you keep customers buying coffee on-site rather than drifting out the door to that big-name coffee chain down the street? Here are some best practices.

Steal This Idea

Recruit via public transit

 Oct. 17, 2016

Because many locals use the bus system, Virginia Tech paid for some full bus wraps to advertise [job openings within] our dining services program.

FSD Culinary Council

Winning with football promotions

By Dana Moran on Oct. 17, 2016

Here's how three members of FoodService Director's Chefs' Council are taking the ball and running with it, developing successful dining events to suit their fans.

Operations

Rewards points spur healthy purchases, study finds

By FSD Staff on Oct. 14, 2016

For corporate cafeteria customers, rewards points promoted healthy choices more successfully than discounts.

Menu

Netflix and chili: 9 pairings for the perfect event

By Dana Moran on Oct. 07, 2016

In the spirit of "Netflix and chill," FoodService Director combed through the streaming service’s offerings and paired them with chili-based recipes.

Operations

How to rebrand your operation

By Alaina Lancaster on Oct. 06, 2016

Here’s how the University of Michigan launched a major brand refresh.

Operations

6 ways to deal with dining hall overcrowding

By Benita Gingerella on Sep. 27, 2016

Stop congestion and keep the lines moving with these tested ideas. 

Operations

4 ways to instantly improve your Instagram feed

By FSD Staff on Sep. 27, 2016

Good lighting and delicious-looking food are givens for grabbing diners’ attention on Instgram. But you don’t need expensive equipment or fancy photography to pull off eye-catching posts. Here are a few easy of-the-moment best practices from restaurants killing it on the social media platform.

Operations

The value of social media videos

By Dina Berta on Sep. 15, 2016

Getting likes and shares for social media videos is cool, but not as important as using those platforms to create a sense of community among diners and staff.

Operations

3 social media ideas to steal from restaurants

By Simedar Jackson on Sep. 15, 2016

Restaurants have taken to social media to promote their brands in innovative ways, providing an arsenal of steal-worthy ideas. Here are three standouts.

  • Page 18