The Big Picture: Menu

In this section: Snack snapshot, beverage snapshot, breakfast participation, breakfast gains, category growth, breakfast all day and cooking from scratch.

Everybody Loves Breakfast—Except Millennials

Breakfast, it would appear, is considered to be an important meal by most people—except for college students. At many universities students continue to eschew the morning meal, at least in campus foodservice outlets, while in other segments breakfast continues to enjoy healthy, even growing, participation.

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