The Big Idea 2012

Performance Dining, allergy software, customizable burgers and seven more big ideas.

Snapshots, Big Idea, Smash Your Food

Smash Your Food
Food N’ Me, Bellevue, Wash.

I created an educational video game called Smash Your Food. I’ve been a nutritionist for 20-plus years. An obese client in her thirties was gifted an hour with me. I started talking to her about very basic things and she had no idea what I was talking about. She started crying. She asked, ‘Why didn’t anyone tell me this in second grade when I started putting on weight?’ At that time my daughter was in second grade. I called her teacher and said I need to give these kids a basic nutrition lesson. The teacher next door said come teach my class. This was the end of the school year. I said I’ll come in and do an intro, but I’m going to spend the summer putting together a program.

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