The Big Idea 2012

Performance Dining, allergy software, customizable burgers and seven more big ideas.

Snapshots, Big Idea, Original Burger Co.The Original Burger Co.
Sodexo, Allentown, Pa.

The Original Burger Co. was developed to fill a need in the Sodexo portfolio for a quick-service burger concept. It’s all about customization. It’s all about quality in the customization of those ingredients, and that customers can get it fast. Within that customization we have some core toppings for the burgers, but the excitement comes from some of the limited-time offer toppings that we have.

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